Then you can use two rules to set the Special Database advertisements to be switched on on Sundays at 7 a.m. (line 1) and switched off again at 11 p.m. (line 2). Keep in mind that the times you enter are not the exact moment of switching on or off. If you specify that ads can be turned on at 7 a.m., they will be turned on between 7 a.m. and 8 a.m. Do you want Special Database to switch campaigns and/or advertisements on and off on a regular basis, for example every weekend? You can also have this done automatically by applying two rules: one for switching on for the moment and the other for switching off. Increase CPC bids for (top) first page Is your strategy to Special Database always appear on the first page in the search network? Or maybe even to get to the top of the first page?
Then you can also automate the action to Special Database increase your maximum CPC ( cost per click ) bid and have it performed periodically. Because this is only one action (increase bid), unlike the action above, you only need to Special Database create one line. Now I hear you think: isn't this very link? The answer to that, of course, is that it can indeed get out of hand. But luckily there is a solution for that. You can set a maximum bid limit per line. This way you do not give Google Ads free rein. The quality score also influences the amount Special Database of your bid. Therefore, you can include a keyword's Quality Score as a requirement that must be met before a rule takes effect.
So you can choose to increase a Special Database maximum CPC for (top) first page if the quality score is at least 6 or higher. Also read: Google Ads: 4 automation pitfalls (and how to avoid them) Bid and budget adjustments for specific moments Do you want to adjust bids for specific times of the day, or specific days? Then you can also use the Special Database automated rules for this. For example, you can increase your bids by 25% every morning from 9 a.m. to 12 noon, and then lower them by 20% to get back to the original bid. Adjusting for specific moments also applies to budgets. This way you can give campaigns that perform better at certain times the space to achieve even more conversions. Adjust bids for high-performing keywords Imagine your goal is Special Database to achieve a cost per action (CPA ) of 50.